Privacy Policy of Limitless X, Inc. 

This Privacy Policy describes how limitlessx.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
 

Contact

After reviewing this policy, if you have additional questions, want more information about our privacy practices, or would like to make a complaint, please contact us by e-mail at info@limitlessx.com or by mail using the details provided below:

3826 Grand View Blvd
Unit 66547
Los Angeles, CA 90066 

Types of Personal Information We Collect

• Contact Information. We may collect your name, mailing address, telephone number, and email address. We may also collect your mobile phone number.
  
  
• Payment Information. We may collect your credit card number, related security codes, and billing address.
  
  
• Shopping History. We may collect personal information about the items you viewed, added to your cart, purchased, product concerns, or returned.
  
  
• Information You Post. We may collect personal information you post in a public space on our Platform, such as a ratings and reviews feature.
  
  
• Social Media Information. We may collect personal information you post on our social media pages. We may also collect your social media profile information and personal information posted on your page.
  
  
• Information You Submit. We may collect personal information when you send us a message through the “Contact Us” page, raise a customer service issue, interact with an event page, or similar features we make available on our Platform. We may also collect personal information when you enter a promotion, survey, review, or quiz. This may include photos, videos, and other user-generated content that you submit. When applicable, we may have additional disclosures about these services or features that we make available to you before you interact with these tools and ask for permission to collect the information that will be collected in that service or feature.
  
  
• Demographic Information. We may collect your birthdate, age, gender, ethnicity, and zip code. We may also collect personal information relating to your hobbies, eating habits, interests, pet information, family statistics, and shopping behavior.
  
  
• Device, Identifier & Network Information. We may collect the type of device you use to access our Platform. For example, we may also collect your device identifier or other online identifiers associated with you, such as your Universal ID, social media ID or may add in an identifier when you visit our Platform, geolocation, hardware model, network-related information, IP address, or operating system.
  
  
• Location Information. We may collect precise location information from your device. This may include information about your exact location when you use our Platform or may include information that allows us to approximate your location. We may also collect this information in the background when our mobile applications are not in use.

 

Tracking Technologies and Consent:

We employ various tracking technologies on our Site, including cookies, web beacons, and similar technologies, to gather data about your interactions and usage of the Site. This includes a TikTok pixel, which helps in optimizing our marketing strategies. These technologies help in identifying user preferences, tracking users across the Site, and enhancing user experience. Before we collect any personal information using tracking technologies, we obtain your explicit consent by providing you with an option to either accept or reject the use of such tracking on our Site. You can withdraw your consent at any time by modifying your browser settings or contacting us directly.

Log, Behavior, and Analytics Data. If you use our website, we may collect information about the browser you are using. We may look at what site you came from, or what site you visit when you leave us. If you use our app, we may look at how often you use the app and where you downloaded it. We may collect information on what buttons or parts of the website you interact with using heat mapping, keystrokes, or other similar technology.

Health-Related Information. If you choose to have a medical consultation or take our tests or surveys, or use certain features of the Platform, we may receive from you directly certain health-related information to better serve you, such as general health history, pregnancy wellness information and other related information, other prescriptions or supplements that you may use, dietary habits, sleep habits, and health and wellness habits.

Preferences. You may provide us with information about your personal and household preferences in response to website interactions.

HOW WE COLLECT YOUR PERSONAL INFORMATION

We collect your personal information in the following ways:

Directly From You. For example, when you:

• Register for an account or a subscription.
  
  
• Purchase products or services through our Platform.
  
  
• Sign up to receive promotional communications either online or offline, such as a trade show.
  
  
• Request a sample.
  
  
• Join a loyalty, rewards, or similar program or club.
  
  
• When you consult with one of our specialists, and/or choose to send us laboratory samples.
  
  
• Participate in one of our promotional sweepstakes, quizzes, offers, contests, surveys, or focus groups.
  
  
• Use of our Platform services and features such as completing a quiz or interacting with a virtual store.
  
  
• Use the ratings and reviews or related services and features.
  
  
• Submit a request to our Consumer Service team or otherwise communicate with us.
  
  
• Interact with our social media pages or other promotional advertising sites.
  
  
• Automatically. For example, when you:
  
  
• Install and use any mobile apps, as may be applicable.
  
  
• Visit and navigate our Platform on any device.
  
  
• Enable location-based features on our Platform.
  
  
• Click on sponsored links or ads, third-party connections, or third-party advertisements, including social media sites. We may also collect personal information about you over time and across different websites, apps, and devices when you use our Platform, using tracking technologies such as cookies, beacons, pixels, flash objects, APIs, and mobile software development kits (SDKs), and we may use third-party services to collect this personal information when you use our Platform.

 

User Consent for Data Collection and Tracking:

We provide you with the ability to opt-in to our use of tracking technologies, with detailed controls over what you choose to allow.

• Our Affiliates. We may receive personal information from our Health & Wellbeing affiliated companies and brands when permitted by law.
  
  
• From Third Parties. We may receive personal information about you from other sources. For example, this may include receiving personal information from:
  
  
• Our business partners, including marketing partners, medical professionals, third-party diagnostic/laboratory providers, analytics vendors, and companies that co-sponsor our promotions.
  
  
• Online advertising networks and publishers. We may also receive profile information from online publishers, which includes items such as household status, income, educational information, etc. The information that we receive is dependent upon the online publisher.
  
  
• Social media sites, including without limitation, Facebook, Twitter, YouTube, Pinterest, Snapchat, Tik Tok, and Instagram. The information we receive from these social media sites is dependent upon the social media site’s policies and your settings on that site.
  Third party sites, including those that allow you to integrate your third-party account with your Health & Wellbeing account.
  Family, friends, and others who provide your personal information to us because they think you may be interested in our products and services or they want to share a product or service with you.
  Companies that provide personal information to supplement what we already know about you, including data analytics firms and data aggregators. Certain third parties might link your name or email address to other information they have collected. That might include past purchases made offline or online. It might also include online usage information.

 

By Combining Personal Information. For example, we may:

• Combine personal information that we collect offline with personal information we collect through our Platform.
  
  
• Combine personal information we collect about you from the different devices you use to access our Platform.
  
  
• Combine personal information we get from third parties with personal information we already have about you.
  

 

HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information in the following ways:

To Provide Our Products and Services. This could include fulfilling your requests for products or services. It could also include processing purchases or other transactions. This could mean responding to a customer service issue.

To Improve Our Products and Services. We may use your personal information to make our Platform, products, and services better and for research and development purposes. We may also use your personal information to customize your experience with us.

To Understand Your Interests. We may use your personal information to better understand your preferences and to make recommendations to you so that we can provide products that interest you and create your own personal profile of these preferences, trends, and interests.

To Respond to Your Requests or Questions. This may include responding to your feedback or notifying you if you win a promotion.

To Communicate With You. We may communicate with you about your account or our relationship. We may also contact you about this Policy or our Platform terms and conditions.

To Determine Your Eligibility. We may use your personal information to verify your identity or determine your eligibility for some of our products, services, and promotions. For example, this may include verifying your age, date of birth, and state of residence. If you apply for a job through our Platform, we may use the personal information you provide to evaluate your application.

For Marketing Purposes. We may provide you with information about new products and special offers. We use your personal information to serve you ads about products and offers on the Platform, other third-party websites, and on social media websites. We might tell you about new features or updates. These might be third-party offers or products or our family of brands products that we think you might find interesting. We may also use your personal information to send you electronic communications, including through email or text message. We may use your personal information to personalize your experience or provide you more tailored features or ads. We may also use your information for joint promotional offers. We may use this information to create segments and profiles of consumers to better understand your interests, behavior, and preferences for advertising purposes.

For Interest-Based Advertising. We and our third-party

partners engage in interest-based advertising using personal information gathered across multiple websites, devices, or other platforms to serve you relevant advertising on our Platform or on other sites, services and mobile applications or on other devices you may use.

Additional Details on Interest-Based Advertising:

We partner with third-party advertisers who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our services and across the Internet. This information may be used to serve targeted advertisements on our Site or on other sites that you visit. We provide detailed information about these practices in the "Online Advertising and Third Party Tracking" section below, including how you can opt out of receiving targeted advertising.

For Security, Legal and Infrastructure Purposes

This could include protecting our company and consumers who use our products and services. It may also include protecting our Platform or enforcing our terms, complying with law and establishing business continuity systems and backups.

Enhanced Security Measures:

We continuously update our security measures to protect your personal information against unauthorized access, alteration, or destruction. These include employing advanced encryption and security protocols across our Site.

To Send Push Notifications

If you use our mobile apps, we may send you push notifications about new products or special offers.

For Internal Business Purposes

For example, to provide and improve our Platform, for quality control, and investigations. We may use aggregate and deidentified information to understand how to provide better products to you, improve our products and solutions, improve our advertising and marketing and to other related business purposes:

Legal Compliance and Response to Legal Requests:

We regularly review our compliance with applicable privacy laws and cooperate with law enforcement agencies under legal requests to disclose information in accordance with our legal obligations.

How We Share Your Personal Information

Internally. We may share your personal information within the Health & Wellbeing Companies and Brands.

On Our Platform. For example, we may display personal information you post on our Ratings & Reviews feature. We may also display personal information you submit in connection with a promotion.

With Our Service Providers. We may share your personal information with third parties who perform services on our behalf. For example, this may include merchandise providers, payment processors, fraud and security solution providers, subscription services, shipping services, logistics services, customer service providers, cause marketing partners, technology providers, loyalty providers, advertising agencies, marketing and email vendors.

With Our Business Partners. This may include a third party that co-sponsors a contest or promotion. We may also share personal information with data aggregators, advertisers, media buying agencies, advertising networks and advertising service providers, data analytics providers and business partners who help us offer our products and services.

Details on Third-Party Data Sharing:

We disclose how we share data with third parties, specifically noting the use of TikTok web beacons and the types of data collected and shared. All third-party partners are vetted to ensure they adhere to similar standards of data protection as we do.

With Third Parties for Marketing Purposes. This may include our affiliate companies or brands or third parties whose products or services we believe may be of interest to you or social media platforms where you interact or where our ads are displayed. These third parties may also share your personal information with others. These third parties may use your personal information for their own marketing purposes or the marketing purposes of others. This may include the delivery of interest-based advertising. We may also share aggregated and deidentified data with social media sites, online advertising companies and marketing and advertising providers for our marketing and advertising programs.

For Business Transactions or Reorganizations. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of all or a portion of our company assets. We may disclose personal information to a third party during negotiation of, in connection with or as an asset in such a corporate business transaction. As we continue to develop our business we may buy other businesses or services. As we bring these new brands and affiliates into our family of companies we may share data with them. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.

To Comply With the Law or To Protect Ourselves or Third Parties. This could include responding to a court order or subpoena. It could also include sharing personal information as required with government agencies or investigatory body requests. We might share personal information when we are investigating potential fraud.

For Other Reasons We May Describe to You.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We DO NOT engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

Your rights

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

User Consent for Data Collection and Tracking:

We provide you with the ability to opt-in to our use of tracking technologies, with detailed controls over what you choose to allow.

Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information above.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address above.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

[Be sure to check this list against Shopify’s current list of cookies on the merchant storefront: https://www.shopify.com/legal/cookies ]

Cookies Necessary for the Functioning of the Store

Name	Function	Duration
_ab	Used in connection with access to admin.	2y
_secure_session_id	Used in connection with navigation through a storefront.	24h
_shopify_country	Used in connection with checkout.	session
_shopify_m	Used for managing customer privacy settings.	1y
_shopify_tm	Used for managing customer privacy settings.	30min
_shopify_tw	Used for managing customer privacy settings.	2w
_storefront_u	Used to facilitate updating customer account information.	1min
_tracking_consent	Tracking preferences.	1y
c	Used in connection with checkout.	1y
cart	Used in connection with shopping cart.	2w
cart_currency	Used in connection with shopping cart.	2w
cart_sig	Used in connection with checkout.	2w
cart_ts	Used in connection with checkout.	2w
cart_ver	Used in connection with shopping cart.	2w
checkout	Used in connection with checkout.	4w
checkout_token	Used in connection with checkout.	1y
dynamic_checkout_shown_on_cart	Used in connection with checkout.	30min
hide_shopify_pay_for_checkout	Used in connection with checkout.	session
keep_alive	Used in connection with buyer localization.	2w
master_device_id	Used in connection with merchant login.	2y
previous_step	Used in connection with checkout.	1y
remember_me	Used in connection with checkout.	1y
secure_customer_sig	Used in connection with customer login.	20y
shopify_pay	Used in connection with checkout.	1y
shopify_pay_redirect	Used in connection with checkout.	30 minutes, 3w or 1y depending on value
storefront_digest	Used in connection with customer login.	2y
tracked_start_checkout	Used in connection with checkout.	1y
checkout_one_experiment	Used in connection with checkout.	session
checkout_session_lookup	Used in connection with checkout.	3w
checkout_session_token_<<token>>	Used in connection with checkout.	3w
identity-state	Used in connection with customer authentication.	24h
identity-state-<<token>>	Used in connection with customer authentication.	24h
identity_customer_account_number	Used in connection with customer authentication.	12w

 

Reporting and Analytics

Name	Function	Duration
_landing_page	Track landing pages.	2w
_orig_referrer	Track landing pages.	2w
_s	Shopify analytics.	30min
_shopify_d	Shopify analytics.	session
_shopify_s	Shopify analytics.	30min
_shopify_sa_p	Shopify analytics relating to marketing & referrals.	30min
_shopify_sa_t	Shopify analytics relating to marketing & referrals.	30min
_shopify_y	Shopify analytics.	1y
_y	Shopify analytics.	1y
_shopify_evids	Shopify analytics.	session
_shopify_ga	Shopify and Google Analytics.	session
customer_auth_provider	Shopify analytics.	session
customer_auth_session_created_at	Shopify analytics.	session

 

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

 

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

 

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

 

Complaints

As noted above, if you would like to make a complaint, please contact us by e-mail or by mail using the details provided under “Contact” above.

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here.

 

Last updated: 09/01/2024