Jas ‘Limitless’ Mathur’s SMILZ Brand Takes Center Stage At Triller’s Big Fight Night in Atlanta

By: By Eliza Thompson
April 22, 2021

LOS ANGELES, March 18, 2021 /PRNewswire/ -- Jas Mathur, global business titan, and his longtime associate megastar Floyd Mayweather today announced the launch of SMILZ, a full spectrum CBD brand. Created to serve a market of customers that have a range of tolerances who want to "feel something" without the effects of being "high".

Jake Paul’s big knockout took a backseat to the first live performance by Rap supergroup Mt. Westmore — featuring Snoop Dogg, Too Short, Ice Cube and E-40 — this past weekend in Atlanta. Entrepreneur Jas Mathur and his new CBD line SMILZ were spotted center stage on the custom leather overcoat worn by superstar rapper, Too Short.

Mathur was smart to join forces with the rap legends, as Too Short and his custom SMILZ jacket was seen mingling and taking photos with other celebs at the event like Justin Bieber, Diplo, Pete Davidson, and others. Utilizing his unique skillset to identify brand building opportunities, Jas leveraged Mt. Westmore’s big premiere night to gain extreme exposure on the SMILZ brand. It’s no surprise Jas was able to turn this night into a big win for SMILZ, Jas has been known to fill his inner circle with A-list celebrities and athletes to help grow awareness of his unique brands. We’ve already seen Jas align himself with with talent like Floyd Mayweather, Georges St. Pierre, and many other high profile individuals to help build his CBD empire.

SMILZ is a new, fast growing CBD line with products that include gummies, soft gels, full-spectrum oil and premium CBD coffee. The praise is already rolling in, with Healthline reportedly dubbing SMILZ “the world’s finest CBD brand for relaxation.”

Keep scrolling to see photos of the sleek, custom, SMILZ-inspired jacket Too Short was dressed in:

All Smiles

Too $hort wore a jacket from entrepreneur Jas Mathur's new CBD line SMILZ. "Getting to sponsor the initial showcase of these rap legends was not just an honor," Mathur said, "but a major brand win."


Instant-camera snaps showed the friends and colleagues enjoying their time as members of a band.

Icons in Action

Snoop Dogg and Too $hort previously collaborated on the 2008 track "Life of da Party."

Celebrity Guests

Rapper T.I. posed with Mt. Westmore member Too $hort at the event.

Triller’s Fight Night

Too Short Seen at Triller’s Fight Night In Atlanta.

Triller’s Fight Night

Too Short Seen at Triller’s Fight Night In Atlanta.



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